How Do I Make Money on Apps?


How do I make money on apps? It all comes down to three factors. The first is called anchoring, and it refers to the concept of a reference price. The second factor is called subscriptions. These are the most lucrative options for an app developer. These can be either Pay-per-download or subscription-based. Freemium apps are designed to be ad-free but charge for in-app purchases.


One way to monetize downloads is through pay-per-download on apps. You can monetize any digital content, such as apps and files. The networks will pay you based on your content’s number of unique downloads. Some networks may even require users to take a survey to download their content. These networks usually pay more for downloads than CPM ads, so it’s good to read their terms of service before signing up.

For example, finance apps typically generate lower revenue per download than other categories. While many people are on vacation over the holidays, most students get back to studying after New Year’s. On the other hand, games generate more revenue per download than other categories. And games generally make more than one dollar per download. This makes sense if you’re looking for a high return on investment. But beware of shady app developers and unreliable app distribution services.

In addition to free apps, the developers of paid-per-download apps should also consider the subscription model. Subscription models allow users to use a portion of an app’s features for a limited time. They give the developer monthly income, but the downside is that users may not download your app if the price keeps rising. Pay-per-download models also reduce the number of advertisements in your app, improving the user experience.

If you’re looking for an app monetization model, you should keep a few things in mind. First, it’s essential to understand how the app’s users behave. Understanding how these users think and behave is crucial to maximizing your revenue potential. Secondly, you’ll want to ensure that your paid users don’t see ads on your app. Remember that the free versions are hidden from the free users, so you’ll want to ensure they’re not distracting from their gameplay.

In-app purchases

You can add in-app purchases to your app in many ways. These in-app purchases are often based on a subscription, and you can set price tiers to reflect a particular territory. Depending on the product, in-app purchases can be free or paid, and you can choose whichever works best for your business. When designing in-app purchases, keep in mind that many users don’t realize they’re paying!

In-app purchases can be of four types, and a given app may offer more than one type. Subscriptions can be a good option if you’d like to further progress in a game or increase your profile visibility. These subscriptions renew automatically, while others can be manually renewed. Subscriptions are ordinary in freemium apps, but you can customize your in-app purchase experience and make it compatible with your app’s content.

In-app purchases on apps have long been controversial. Apple has been under fire for not adequately addressing the issue. One of the most prominent critics of Apple’s App Store fee, Spotify, has filed an antitrust complaint against the company. Spotify also took an approach similar to Google last year and now offers a free version of its service to its users. The European Commission’s in-app purchase policies help app makers improve their apps, but it is unclear how the new rules will affect them.

For example, strategy games are the most popular type of in-app purchases. Players in these games are highly competitive, have high lifetime value, and are likely to buy in-app items frequently. As a result, they can take advantage of various IAP monetization features, such as battle passes to boost user engagement and retention. Furthermore, strategy games naturally feature RPG characteristics. So, if you’re looking for a new way to monetize your app, consider a strategy based on what Candy Crush Saga did.

In-app purchases on apps can be challenging to monitor. There are several downsides to using the free-to-play model. First, some developers get greedy when implementing in-app purchases. In-app purchases ruin some games’ enjoyment because they are too tricky too early. You’ll find yourself unable to advance further without spending money. But these are not the only disadvantages of in-app purchases. Instead, they’re worth keeping in mind when developing your app.


Although subscriptions aren’t an immediate solution to the upgrade pricing problem for many apps, they offer developers a new revenue stream. In the past, subscriptions have only been possible for apps that address a recurring, high-value need. While apps such as Scanner Pro, for example, aren’t the right fit, other types of apps like productivity apps can be sold on a subscription basis. Subscriptions are particularly attractive to apps that cater to a professional audience.

It’s essential to check your subscription status regularly. In some cases, you’ll discover that you have subscriptions for apps you haven’t used in a long time. You can check your subscription status by opening the App Store and tapping on your avatar at the top right corner. You can update or cancel any recurring subscriptions from this screen. In both cases, you’ll be notified via email whenever your subscription is about to expire.

App subscriptions can be profitable for both sides of the app industry. Developers of subscription apps must demonstrate value early in the process, manage the onboarding experience, and continue to deliver regular content and feature updates. A subscription app guarantees a consistent revenue stream and often provides a higher quality experience for users. Non-gaming apps typically have a simpler subscription model but still have untapped opportunities in this space. So what are the critical factors to success?

One of the essential advantages of subscription models is predicting revenue. Developers can better plan their strategies when they know exactly how much money their subscriptions will bring in each month. Subscription-based apps also make it easy for developers to tailor advertisements based on the demographic of their audience. Therefore, subscription-based apps are an excellent option for developers. Once you’ve created a subscription model, you’ll be able to make your audience loyal and happy.

Freemium apps

Freemium apps are a cross between free apps and premium apps. They allow users to try out the app for free and allow the app owner to sell premium features. It’s like giving free samples of products in a store, encouraging users to buy the premium version. There are many benefits to freemium apps, and here’s a breakdown of their pros and cons. Read on to discover the benefits and drawbacks of freemium apps.

The free version of a premium application can reduce the cost of user acquisition, which can help increase revenue. For example, Skype sells credits to unlock certain features. VCSO offers a premium subscription in addition to the free app. Unlike free apps, subscription-based apps charge a fixed amount each month or annually. This model is a good option for free apps that require recurring payments, as developers know they will receive a steady stream of revenue as long as the users continue to subscribe to the premium version.

Engagement is a significant accelerator for freemium services, as with any business model. Freemium games use various techniques to keep users engaged, including limited lives and micro-triggers that trigger micropayments. Ultimately, this model works for both free and premium apps. It can lower customer acquisition costs and increase user engagement. By removing the barrier to registration, businesses can spend their marketing budget on more essential features. It also helps them increase their brand awareness and save money.

While freemium apps can be a great way to attract new users, drawbacks are also. Users are more likely to abandon freemium apps if they don’t get enough value from them. Even though freemium apps can increase retention and boost revenue, freemium apps don’t make much profit. The key is finding the balance between freemium and paid apps and giving users what they need.

A freemium app can be highly versatile, offering multiple features and packages. It doesn’t require payment, but it can still contain advertisements. While many users prefer the free versions with ads, there’s a catch: many users don’t want to pay anything. You may have to offer some features to encourage people to upgrade. While this is not always ideal for your business, it will be worth trying.

Shahroz Afzal is a full-time blogger and Digital marketing expert. Join Shahroz and 10,000+ monthly readers on to learn how to scale your influence at startup speed. Before starting this blog, Shahroz managed digital marketing teams for large startups and reviews the best software to run your online business.